Today, I'm going to talk about the difference between blogging and SNS marketing.
Many people ask this question when they start marketing.
I want to start marketing. Should I blog first? Should we do SNS first?’
People usually ask this kind of question. There is no clear standard for the difference between blog marketing and SNS marketing.
If the difference between blogging and SNS marketing is unclear, please set a clear standard today.
Before we start, let me ask you a question.
A lot of people use SNS, and you can listen to Facebook and Instagram.
I'm sure a lot of you saw SNS today. Why did you see SNS today?When I asked you,
There are a lot of answers, for example, 'I was just curious about what people were doing.'
Or, "I just watched it to kill time." Or "I just watched it." There are a lot of people who say that.
What we have in common here is the word 'just'.
Rather than having a specific purpose, 구글상위노출 most people just look at SNS without any particular purpose.
Last time, I talked about searching on Naver.
I'm trying to find a place to stay when I arrive in Busan.
Do you want to search on Naver? Or do you want to search on social media?"
A lot of people chose Naver.
When you have a clear purpose, you search for it.
However, in the case of SNS, which has no clear purpose, we don't do it with a clear purpose.
Let me give you another example.
I use Instagram a lot, too.
I went into Instagram, looked at the feed of followers, and stopped at one picture.
It was a picture of tteokbokki that looked really delicious. I actually really like tteokbokki.
When I saw that picture, I didn't plan to eat tteokbokki, but after seeing this picture, I thought like this.
'Shall we go eat tteokbokki today?' I didn't have any purpose in the beginning.
Looking at this picture, I got a new chance and opportunity.
I call this the same effect as TV.
When you go home and turn on the TV, you don't turn it on for any purpose.
I was looking through the commercial with the TV on and a pretty celebrity brought a pretty bag.
When I saw that, I thought, "Oh, right. I need a bag, too, but that's pretty. You can think about what brand it is.
Like this, I think SNS is what creates new probabilities, opportunities, and desires for you.
From now on, I will tell you about the difference between blogging and SNS marketing.
In terms of blog SNS marketing type,
The channel called blog can be said to be 'search-based' marketing based on marketing type.
There is a competition in search-based marketing.
Because I only see limited blog content on limited pages.
Then, SNS channel marketing type is relationship-building marketing based on relationship.
The second element is to talk about the most important elements of each marketing.
The most important factor in blogs is 'parent exposure'.
Because the search results show more people only when they are exposed themselves to the top.
The most important element of blog marketing is high exposure.
Then what is the most important element of SNS channels?
Is there a high level of exposure on social media?
Of course, individually speaking, Instagram can be used as a popular posts.
Generally, it is more of a relationship-based exposure.
So the most important element of SNS is that I talk about the number of followers or quality.
Then thirdly, what differences are there in content elements of content?
If you talk about the content that blogs value and SNS value,
The content that is important for blogs is 'Top Exposure'.
In order to do that, Naver's search logic needs to expose my contents higher.
That's why we need to be able to publish content that Naver likes.
On the other hand, I told you that SNS is a relationship-based marketing.
To do so, my content must be delivered to my followers who are related to me.
To do that, followers have to react to my content.
Therefore, we need to publish content that our followers will like.
So far, we've talked about three factors of the difference between blogging and SNS marketing.
What type of marketing does it fall into, what is the most important factor in that marketing?
And I talked about what contents I should issue to improve marketing performance.
Next time, we're going to discuss the difference between blogging and SNS marketing.
I'll try to concentrate more.
I'll organize it now.
Blogs are searched by people with a clear purpose.
SNS just goes in, but the difference between the two is...
Blogs are search-based marketing and SNS is relationship-building marketing.
So the key element of blog marketing is high exposure.
An important element of SNS will be how many followers and target followers you have.
In terms of content, blogs need to create high-level exposure.
We need to publish content that Naver search logic will like.
SNS should issue content that followers would like.
So far, we've talked about the effects of SNS.
I clearly talked about the difference between blogging and SNS marketing.