How much traffic does the game category take on YouTube? Among the top 22 categories, the game ranked sixth. It can be confirmed that there is a considerable amount of traffic, with the total number of subscribers approaching 300 million and daily views exceeding 100 million views. In 2021, the growth of the game category is accelerating in line with the growth of YouTube, with the number of subscribers growing 45% year-on-year and daily views growing 59% year-on-year.
On the other hand, when looking at Google Play sales top 100 game sales, the top genre is in the order of role-playing, strategy, and simulation. According to a survey of traffic share by genre on YouTube, role-playing accounted for 39.4% of the first place, but adventure and action/racing accounted for 19.2% of the second place with 31.3%. Adventure has gained a market share comparable to role-playing.
When defining the criteria for popular games as sales, there are about 800 channels introducing TOP10 games in sales, with a total of more than 16,000 videos. The total daily views exceeded 17 million, higher than the stock category that has recently attracted attention in various fields.
Apart from the success of the game, if you look at YouTube's traffic trends, you can find unusual cases of new releases and existing releases. First, in the case of new releases, YouTube traffic may continue to rise after launch. It is a case where the traffic of naturally generated videos has steadily increased along with marketing videos since its release, and the traffic, for example, reached 1.4 million daily views on the day when the big video was released. The interesting thing about this case is that it has a pretty similar pattern to the sales ranking. 구글상위노출 If traffic continues to fall after release, a situation that most games experience, you can see a pattern of YouTube traffic escaping due to a steep slope from the time when the release effect of the new product is over.
As an exception, there are also the aforementioned specific cases. This is a case when a game that has been quite a while since its release shows a pattern of continuous traffic increase after the content update, which is a very desirable traffic pattern for game companies. As such, it is important that YouTube traffic can be used as a barometer of users'responses to game content as well as a measure of the performance of marketing activities.
The consumption patterns of videos on YouTube are different. From the moment a video is uploaded, the speed and pattern consumed vary depending on the category. If you look at the speed at which the video is consumed, the food / eating category takes 23 days on average, while the beauty category takes 17 days to achieve 60% of the total views, while the game category takes only five days, achieving 60% of the total views. It is a reference point for the video's upload cycle and proliferation strategy.
When requesting a promotion request to a channel, it is important to analyze the audience of the channel and establish a targeting strategy for the game. This is why each channel has its own unique users, which is why it needs a targeting strategy. In addition to games, game channel viewers are also ranked in the TOP5 preferred categories, including vlog, day-to-life, music, movie/annie, entertainment, and automobiles. In fact, industries with active marketing on YouTube such as beauty and fashion tend to destroy promotional categories. It is time for a promotional strategy for YouTube viewers with multi-persona characteristics